Davao City is set to launch a new tourism brand and logo this August. This move is expected to create a more positive brand for the tourism industry of Davao. The launching will be held at Grand Men Seng Hotel on September 21, 2011.
The new Davao tourism brand aims to encourage more tourists to come to Davao. Last year, Davao City ranked sixth among Philippine tourist destinations, with more than 300,000 visitors.
After coming up with a new brand, the city is set to launch more aggressive campaigns like having a new television commercial and launching of a new tourism website. The new brand basically talks about how Davao life is.
Davao is at the threshold of continued tourism growth with increasing number of both domestic and international visitors. There are new hotels and other facilities being built to cater the growing demand of tourists.
In the same development, an Infoboard, a web-based messaging solution was launched to further promote local tourism last August. The city also introduced Davao punch, a non-alcoholic drink with a combination of pomelo, guava and calamansi juices which has become an attraction among visitors.
The city tourism officials are hoping that the new Davao tourism brand and logo will get positive feedbacks after the presentation.